Start to finish projects
Snapple
In my Consumer Behavior class, we worked on a semester-long project researching what product would be the best fit to Snapple’s product line. My team and I explored whether fruit snacks or hot tea would be a better addition to the Snapple brand — with research pointing to fruit snacks. I was responsible for designing all the visual materials to translate our ideas into something more tangible.
Hungry Jess Big City
She started as a Pitt college student with a food Instagram when it was the trend to caption posts with “fries before guys,” now she’s the trusted go-to for yinzers and voice behind Roots Natural Kitchen. I am lucky to have clients like Jess that have creative visions of their own that they trust me to execute with my own flare.